BP Wellness is your trusted partner in navigating the Israeli market with confidence and expert guidance.
Get to Know Us
A seasoned professional in Israel’s retail and pharmacy industry, active since 2006. Over the past two decades, we have collaborated with international brands, both as a retailer and a distributor, helping them navigate the complexities of the Israeli market. My deep relationships with local chains, regulatory bodies, and wellness suppliers allow me to serve as a bridge between global wellness companies and Israeli consumers.
Our journey began in retail, where we gained hands-on experience with large pharmacy chains and health-store networks. This foundation evolved into a role as an importer and business partner, building a reputation for integrity, strategic thinking, and operational excellence. With BP for Wellness, we now dedicate our full energy to helping brands grow in Israel. not just as a distributor, but as a trusted Best Partner.
our services and capabilities
Import & Distribution:
Full logistical support to import your wellness or nutrition products into Israel.
Regulatory Guidance:
Support with “Proper Importer” registration, product registration, labeling, and compliance.​
Business Representation:
Acting as your local partner in negotiating with pharmacies, wellness retailers, and distributors.​
Long-term Partnership
Positioning your brand for sustainable growth in Israel, not just a one-time launch.​
Market Entry Strategy:
Tailored go-to-market plans based on my deep understanding of local retail dynamics and regulatory requirements.​
Regulatory Guidance:
Support with “Proper Importer” registration, product registration, labeling, and compliance.​
Quality Assurance:
Ensuring your products meet Israeli standards for safety, labeling, and packaging.
Our Journey in Wellness
At BP Wellness, we provide premium market entry solutions tailored for global wellness brands seeking success in Israel. Leveraging nearly twenty years of expertise, we specialize in guiding international supplement and nutrition companies.
Our Philosophy
At BP for Wellness, my work is guided by three core values:
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Integrity: We believe in transparent partnerships. Every contract, every shipment, every communication is built on trust.
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Professionalism: Our decades in retail and distribution mean that we value operational excellence, precision, and accountability.
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Sustainability: We aim to build long-term relationships with brands, not just one-off transactions. our goal is to help you grow in Israel in a way that's responsible, scalable, and aligned with consumer trust.
Israel is fast becoming a strategic market for international wellness and supplement brands, not just because of its sophisticated, health-aware consumers, but also due to recent regulatory reforms that make market entry more favorable:
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As of January 2025, a major regulatory reform was approved under the Food & Cosmetics framework, which simplifies the import process for dietary supplements and shifts more responsibility for safety and quality to the importer.
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Israel now aligns more closely with European standards: the “European-route” allows importers who comply with EU regulations to benefit from reduced entry barriers.
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A new “Proper Importer” regime requires formal registration for any company importing dietary supplements, ensuring higher levels of safety, quality, and traceability.
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These regulatory changes are part of a broader government effort to stimulate competition, reduce consumer prices, and increase market transparency.
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Clients
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We are well known and appreciated by the Israeli retail market.​
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We will lead your brand directly to the decision makers and engage the best business partners.
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We will offer you the full range of B2C distribution - by your specific demand